For a few years now I have embraced the changes and the new social media tools that the internet has provided to enhance music marketing techniques. Not withstanding the obvious like MySpace, YouTube, Imeem, Revver, Facebook and so on, one of the most important forms of marketing I teach is the internet live performance.
For me, it started with Stickam.com. This is a site where you can open an account and stream live video feeds right from your computer and laptop. Just plus in a web cam and have DSL or better connection to the internet and you’re good to go.
But something I did a few years ago has become a staple in my music marketing teachings. I did a test back in 2004 and just opened a profile on Stickam and started to just randomly play guitar and sing covers. Within a few weeks, I had around 200 friends and fans. And just to think, I was not even serious about it.
Funny thing is that even though I have been preaching this, many are slow to get on it. I’m thinking because there might be a fear factor that some don’t sound as good live as they do recorded. Or perhaps they just might be a solo artist and not have tracks to sing to. Either way, it’s a HUGE mistake if you’re an artist and don’t do live streaming events.
Another great thing about the streaming live portals like Stickam, Ustream, BlogTV (all dot coms) is that you have the ability to embed the live streaming video player on your own site; even other social sites like MySpace and the others.
And even as a random act of opening a profile and starting to play, while you’re streaming live, people click in and out of your show to see what you’re all about. This is better than playing at a coffee house or patio venue. Plus, it’s in the comfort of your space.
Yet another very cool factor about live streaming shows is that you get to interact with your fan base live in a chat room. I have assisted many though this process and all have been blown away at the fact that they can chat with their fans between singing songs.
This is also an extremely cool way to get new kinds of music exposed to the public. Could you imagine that you play upright bass, your friend plays the kazoo and your other friend plays a mandolin? Just by the shear uniqueness, people will stop by and listen. Hopefully you don’t suck. It’s an open forum of chance so take it!
To me that’s the most important thing about blowing up and marinating your fan base. Today’s marketing had jumped into hyper relationship building. That fact that you can chat with your fans means that you get to reach out.
At the end of the day it’s sociology before technology. In this case, technology is helping access sociology. Oh yea, it’s all for free too!